The Super Bowl is not just a football game; it’s a major event for food retailers as customers stock up on snacks, drinks, and party supplies. This year, retailers have the opportunity to capitalize on the $17B+ food shopping event…
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marketing
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The beginning of January marks the start of various “New Year, New You” campaigns, with fitness chains, dating apps, health food products, and more jumping on the bandwagon. For years, beverage marketers have capitalized on Dry January, a challenge that…
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Keurig Dr Pepper Welcomes Drew Panayiotou as CMO of U.S. Refreshment Beverages Keurig Dr Pepper has announced the appointment of Drew Panayiotou as the Chief Marketing Officer of U.S. refreshment beverages, effective immediately. Panayiotou will be overseeing the marketing strategies…
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Life Cereal Revives Iconic Mikey Character in New Campaign Life cereal is bringing back the beloved Mikey character from the 70s in a new marketing campaign that aims to capture the nostalgia of past commercials while introducing a fresh twist.…
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