Drink

Exciting News: Coca-Cola Relaunching Barrilitos in the U.S. Coca-Cola is bringing back the beloved Mexican soft drink brand Barrilitos to the U.S. market, starting with California and Texas. The company plans to expand further into Nevada and Oklahoma in the…

Keurig Dr Pepper Acquires Energy Drink Maker Ghost for Over $1 Billion Keurig Dr Pepper has announced its acquisition of energy drink maker Ghost for more than $1 billion. The beverage giant will initially spend $990 million to acquire a…

New Release: Coca-Cola and Oreo have joined forces to create two limited-edition products that showcase each iconic brand: the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola Oreo Zero Sugar beverage. The Oreo Coca-Cola Sandwich Cookie features a unique combination of…

When John Fieldly became the CFO of Celsius Holdings in 2012, the company was a newcomer in the competitive energy drink market. With minimal market share and a market capitalization of only $5 million, Celsius faced an uphill battle against…

Dive Brief: Beverage bottler Refresco has filed a lawsuit against Congo Brands, the owner of Prime, for allegedly backing out of an agreement to produce the hydration drink. Refresco is seeking $67.7 million from Congo Brands, according to a filing…

C4 Energy Drink Partners with Popsicle for Frozen Flavors The popular energy drink C4 is known for its ability to help consumers get moving. Now, the beverage is aiming to get people to chill out with its new Popsicles. C4…

Do you remember enjoying a classic Shirley Temple as a kid? Well, who says you can’t improve on a good thing?! The Dirty Shirley is a classic Shirley Temple taken up a notch with the addition of Vodka. And what…