brand

Hershey Expands Sweets Portfolio with Acquisition of Sour Strips Hershey recently acquired Sour Strips, a popular sour candy brand founded by Maxx Chewning in 2019. This strategic move aims to broaden Hershey’s sweets portfolio and tap into the growing demand…

Waterloo Sparkling Water Sees Opportunity in the Growing Nonalcoholic Cocktail Trend As the trend of nonalcoholic cocktails continues to gain momentum, Waterloo Sparkling Water is seizing the opportunity to expand its reach in the $8.2 billion ready-to-drink mocktail market. Kathy…

Exciting News: Coca-Cola Relaunching Barrilitos in the U.S. Coca-Cola is bringing back the beloved Mexican soft drink brand Barrilitos to the U.S. market, starting with California and Texas. The company plans to expand further into Nevada and Oklahoma in the…

Keurig Dr Pepper Acquires Energy Drink Maker Ghost for Over $1 Billion Keurig Dr Pepper has announced its acquisition of energy drink maker Ghost for more than $1 billion. The beverage giant will initially spend $990 million to acquire a…

French Bloom, a luxury nonalcoholic sparkling wine maker, recently received a significant minority investment from Moët Hennessy. The financial details of the deal were not disclosed. Launched in 2021, French Bloom is now available in more than 30 countries. Crafted…

Exciting News from Mondelēz International’s SnackFutures Ventures In a strategic move, SnackFutures Ventures, the corporate venture capital arm of Mondelēz International, has acquired a minority stake in Urban Legend, a rapidly growing fresh doughnut and pastry business based in the…

Embracing the Power of Sauce: Campbell Soup’s Focus on Rao’s During a recent investor day, Campbell Soup, known for its soup products, shifted the spotlight to its mantra that “Sauce is boss.” This emphasis revolves around Rao’s, a line of…

When it comes to Halloween treats, brand loyalty remains the top indicator for consumers’ purchasing behaviors, regardless of consumer trends that point to clean, healthier ingredients. A new study from Trax surveyed 12,000 consumers about their candy habits, and it…

Welcome to the Cream Cheese Frosting Revolution! Kraft Heinz’s iconic Philadelphia cream cheese brand is breaking new ground by venturing into the baking world with the exciting launch of cream cheese frosting. This innovative move comes in response to the…

Niclas Luthman has always been an entrepreneur, constantly in need of a quick meal or snack on the go. “I was always rushing from one meeting to the next, constantly on the move, and relying heavily on energy bars. I…