brand

NEW YORK — Staying connected with consumers and maintaining brand relevance requires constant effort. Todd Kaplan, the CMO at Kraft Heinz, is responsible for managing 70 brands. Speaking at Advertising Week New York, Kaplan discussed the challenges marketers face in…

Milo’s Tea Company: From Hamburgers to Billion-Dollar Sweet Tea and Lemonade Brand Milo’s Tea Company, once known for its hamburgers, has transformed into a fast-growing sweet tea and lemonade brand with a projected sales target of over $1 billion by…

Key Takeaways: Tito’s Handmade Vodka has acquired a majority stake in Lalo Tequila, marking the first acquisition in the company’s history. The financial details of the deal were not disclosed. Both Texas-based brands view this partnership as a unique opportunity…

Alfonso Gonzalez Loeschen has been appointed as the new CEO of Nespresso by Nestlé, filling the position left vacant by Philipp Navratil, who was tasked with overseeing the entire Swiss food and beverage company. Gonzalez Loeschen, who has been leading…

Dive Brief: Kroger has unveiled a new protein-focused extension of its popular private label line, Simple Truth. This new line, called Simple Truth Protein, includes over 80 high-protein meals and snacks, making it Kroger’s largest product expansion to date. Ann…

Dive Brief: Celsius Holdings appointed new chief brand officer and chief creative officer roles in a strategic move to drive growth.  Kyle Watson, previously the company’s chief marketing officer, will now lead brand equity, marketing, and consumer loyalty efforts. JoBeth…

Celsius has just announced its 2025 roster of college football stars for its name, image, and likeness (NIL) campaign, as part of its “Live. Fit. Go” brand campaign. The campaign features players from top programs like Notre Dame, Ohio State,…

Private Label Sales Surge Ahead of National Brands Dive Brief: Private label sales have outpaced national brands, with a 4.4% increase in all outlets during the six months ending June 15. In comparison, national brands only saw a 1.1% growth,…

Introducing Kanzen Meal: Nissin’s Venture into Nutrient-Dense Frozen Foods Nissin Foods, renowned for its instant ramen cups, is breaking into the frozen food market with a new offering catered to GLP-1 users and health-conscious consumers seeking nutrient-rich meals. Kanzen Meal…

Dive Brief: Nescafé exceeded its 2025 goal by sourcing 32% of its coffee from farmers practicing regenerative agriculture last year, as announced by parent company Nestlé on Wednesday. Read more. The Nescafé Plan 2030, launched in 2022, has helped farmers…