brand

With the rise in consumer demand for healthier snacking options, Mondelēz International is looking to capitalize on the success of its refrigerated protein bars brand, Perfect Snacks. The brand, which was acquired in 2019, has quickly become a standout in…

Plant-based brand Caulipower has been acquired by private equity firm Paine Schwartz Partners. Caulipower, known for its cauliflower-crust pizzas and other cauliflower-based products, will now be under Paine Schwartz’s Urban Farmer brand, which specializes in specialty dough products. The financial…

Welch’s Appoints Andrew Hartshorn as Chief Brand and Innovation Officer Welch’s has announced the appointment of Andrew Hartshorn to the newly established role of chief brand and innovation officer, effective as of October 15. This decision comes following the departure…

NEW YORK — Staying connected with consumers and maintaining brand relevance requires constant effort. Todd Kaplan, the CMO at Kraft Heinz, is responsible for managing 70 brands. Speaking at Advertising Week New York, Kaplan discussed the challenges marketers face in…

Milo’s Tea Company: From Hamburgers to Billion-Dollar Sweet Tea and Lemonade Brand Milo’s Tea Company, once known for its hamburgers, has transformed into a fast-growing sweet tea and lemonade brand with a projected sales target of over $1 billion by…

Key Takeaways: Tito’s Handmade Vodka has acquired a majority stake in Lalo Tequila, marking the first acquisition in the company’s history. The financial details of the deal were not disclosed. Both Texas-based brands view this partnership as a unique opportunity…

Alfonso Gonzalez Loeschen has been appointed as the new CEO of Nespresso by Nestlé, filling the position left vacant by Philipp Navratil, who was tasked with overseeing the entire Swiss food and beverage company. Gonzalez Loeschen, who has been leading…

Dive Brief: Kroger has unveiled a new protein-focused extension of its popular private label line, Simple Truth. This new line, called Simple Truth Protein, includes over 80 high-protein meals and snacks, making it Kroger’s largest product expansion to date. Ann…

Dive Brief: Celsius Holdings appointed new chief brand officer and chief creative officer roles in a strategic move to drive growth.  Kyle Watson, previously the company’s chief marketing officer, will now lead brand equity, marketing, and consumer loyalty efforts. JoBeth…

Celsius has just announced its 2025 roster of college football stars for its name, image, and likeness (NIL) campaign, as part of its “Live. Fit. Go” brand campaign. The campaign features players from top programs like Notre Dame, Ohio State,…