Key Points:
- T. Hasegawa USA has introduced Plantreact, a new flavoring technology designed to mimic the taste of meat in plant-based protein products.
- Plantreact uses fermentation and advanced techniques to replicate the flavors of chicken, beef, pork, and dairy.
- With taste being a major barrier to wider consumer acceptance of plant-based products, Plantreact aims to improve the flavor of meat alternatives.
Insight:
Consumer reluctance to try plant-based alternatives is often due to taste preferences, with less than half willing to experiment with new products. T. Hasegawa’s Plantreact could help plant-based meat producers create more authentic-tasting options.
As interest in plant-based diets continues to grow, Plantreact offers a solution to enhance the flavor profiles of products like chicken tenders, sausages, and burger patties.
Director of flavor creation at T. Hasegawa USA, Mary Maier, expressed excitement about the potential of Plantreact to change consumer perceptions and deliver a more satisfying taste experience.
Despite challenges in the plant-based meat industry, including declining sales for companies like Beyond Meat, there is still a strong demand for healthier meal options that Plantreact can help meet.