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New Technology for Clean-Label Citrus Drinks
- Ingredients supplier T. Hasegawa has introduced a revolutionary technology called Hasecitrus, designed to enhance the shelf life of citrus beverages while maintaining a clean-label formulation.
- This California-based manufacturer’s innovation protects citrus flavors from oxidation, ensuring longer-lasting freshness without the need for refrigeration or special packaging.
- Hasecitrus is available in eight flavor variants, including lemon, lime, orange, and grapefruit, all meeting FDA guidelines for natural flavors.
Consumer Demand for Clean Label Products
With a growing focus on wellness, consumers are seeking out beverages free from artificial additives and with added health benefits.
Mark Webster, VP of Sales and Marketing at T. Hasegawa USA, notes the increasing complexity of citrus beverages in categories like sports nutrition and energy, driving the demand for clean-label, preservative-free products.
Oxidation poses a challenge for citrus flavors, affecting color, aroma, and taste. T. Hasegawa’s Hasecitrus technology addresses this issue without relying on less refined citrus commodities.
Industry Trends and Innovations
Sensient Flavors & Extracts recently launched BioSymphony, a portfolio of natural flavors that enhance ingredient performance and offer cost-effective solutions for food and beverage companies.
T. Hasegawa’s Hasecitrus technology, developed over two years, aims to provide innovative flavor solutions for the food and beverage industry, bridging global research expertise with local manufacturing needs.
With the acquisition of Abelei Flavors and a focus on plant-based meat flavoring, T. Hasegawa continues to expand its portfolio and reach within the U.S. market.
Masashi Miyamoto, Senior Flavor Chemist at T. Hasegawa USA, emphasizes the company’s commitment to addressing production challenges with science-based solutions, exemplified by the development of Hasecitrus.