Table of Contents
The Super Bowl is not just a football game; it’s a major event for food retailers as customers stock up on snacks, drinks, and party supplies. This year, retailers have the opportunity to capitalize on the $17B+ food shopping event by appealing to both last-minute shoppers and early planners.
With 77% of viewers considering food and snacks essential to the game-day experience, food retailers are in a prime position to boost sales. Here are ways to maximize this opportunity and drive more sales.
1. Anticipate demand and plan inventory early
Stock up on essentials like chips, dips, and beverages by using past data and sales trends to predict demand. Utilize predictive analytics and SMS or email alerts to keep customers informed about stock availability and special game-day deals.
2. Optimize in-store displays for the game day crowd
Highlight game-day essentials in high-traffic areas with displays near entrances or checkout aisles. End caps can help increase sales without discounts, so showcase snack bundles or grab-and-go items. Add QR Codes to displays that link to recipes or pairing guides for your products.
3. Maximize on-the-go sales with cross-promotions
Create “game day kits” with high-demand items and offer bundle discounts. Use QR Codes to link to a branded landing page for tailored product recommendations and loyalty rewards.
4. Engage customers with limited-time offers and experiences
Drive foot traffic and engagement with exclusive offers tied to game day. Host in-store tastings, events, or giveaways to attract customers. Send SMS or email offers and track engagement with branded short links.
5. Stand out with game-day content and personalization
Share customized game-day content like recipes and snack pairings through email or social media. Create a branded landing page for game-day tips and product pairings.
6. Stay nimble with real-time data and quick adjustments
Monitor sales trends and adjust displays and promotions accordingly. Use real-time data to track demand trends and adjust stock.
7. Prepare for future opportunities
Review promotions and displays post-game day to refine strategies for the future. Use data to improve inventory, promotions, and customer engagement for upcoming events.