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More than 14,500 individuals gathered in Indianapolis last week for the 2025 Sweets & Snacks Expo, with food industry giants like Hershey, Ferrero, Conagra Brands, and Mars Wrigley showcasing their iconic products.
Amidst the grand displays were numerous small candy and snack innovators in compact booths presenting their unique offerings to retailers, competitors, and attendees.
From recently launched items to established products, these manufacturers are all seeking breakthrough opportunities in a crowded food market.
Here are five standout products from the event:
breathROX brings innovation to the breath mint category
Fizzy breath mint brand breathROX aims to revolutionize a stagnant sector with its unique formula.
Containing Pop Rocks-like crystals for mouth scrubbing, zinc for neutralizing bad breath, and a popping action to activate saliva, breathROX offers a refreshing twist to traditional breath mints.
CEO Jonathan Tanner highlighted the lack of innovation in the breath mint space dominated by brands like Altoids and Tic Tac, making breathROX a standout with its functional and fun approach.
Initially launched in 2013, breathROX underwent a rebranding in 2023 and is now available in various outlets with plans to expand into the energy market.
Apple sauce pouches for all ages by GoGo Squeez
Bel Brands’ GoGo Squeez introduced an apple sauce blend with electrolytes targeting active individuals beyond the children’s market.
The product offers a nutritious option for pre-teens, teens, and adults seeking a convenient and healthy snack.
RxBar founder’s protein-rich chocolate venture
Jared Smith, co-founder of RxBar, launched Hormbles Chormbles, a protein-packed chocolate bar offering a guilt-free indulgence with zero sugar.
The brand aims to fill a gap in the chocolate market with a healthier alternative appealing to health-conscious consumers.
FocusFuel’s caffeine gummies redefine energy products
FocusFuel’s gummy format loaded with caffeine, electrolytes, and nootropics provides a sustained energy boost without the drawbacks of traditional caffeinated beverages.
The versatile product caters to a wide consumer base including gamers, parents, students, and fitness enthusiasts.
Magic Straws offer a flavorful twist to beverages
Endless Fun’s Magic Straws add excitement to milk and water with a variety of flavors and functional benefits, making hydration more enjoyable for all age groups.
The brand continues to innovate with immune defense and probiotic options in the pipeline.