New Release:
- Coca-Cola and Oreo have joined forces to create two limited-edition products that showcase each iconic brand: the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola Oreo Zero Sugar beverage.
- The Oreo Coca-Cola Sandwich Cookie features a unique combination of the classic Oreo chocolate “basecake” infused with Coca-Cola syrup and a red-colored basecake with Coca-Cola’s signature script. The filling contains white-colored creme with popping candies for a fizzy sensation. The Coca-Cola Oreo Zero Sugar beverage offers the classic Coca-Cola taste with hints inspired by Oreo cookies.
- Both products will be available in grocery and convenience stores across the U.S. starting in September. Additionally, a frozen version of the Coca-Cola Oreo will be sold at select McDonald’s and 7-Eleven locations.
Insight:
As two of the most globally recognized brands with billions in annual sales, Coca-Cola and Oreo are leveraging their popularity to create a buzz with these innovative products. In a competitive market where consumers are seeking novel offerings, the collaboration between these two brands aims to capture the attention of shoppers and drive impulse purchases.
With shelves filled with numerous cookie and beverage options, and consumers being more selective in their purchases due to economic factors, the partnership between Coca-Cola and Oreo presents a compelling proposition for consumers.
Both brands have a history of introducing limited-time offerings to attract consumers. Mondelēz has launched various special edition Oreo flavors, while Coca-Cola’s Creations platform has appealed to younger demographics with unique experiences rather than traditional flavor profiles.
The Oreo and Coca-Cola collaboration capitalizes on the long-standing reputations of both brands, with a marketing campaign centered around the idea of best friends coming together. The products will be supported by a comprehensive marketing campaign, including digital and physical experiences aimed at fostering connections among consumers.
“With this collaboration, we have truly upped the ante in exciting consumers,” said Eugenia Zalis, global head of marketing and brand for Oreo at Mondelēz.
In addition to the products, Coca-Cola and Oreo are introducing a range of merchandise under the “Bestie Mode” line, including socks, tote bags, drinkware, and notebooks in partnership with Forever21, available in the U.S.