Dive Brief:
- Nescafé exceeded its 2025 goal by sourcing 32% of its coffee from farmers practicing regenerative agriculture last year, as announced by parent company Nestlé on Wednesday. Read more.
- The Nescafé Plan 2030, launched in 2022, has helped farmers transition to sustainable practices resulting in a 20% to 40% reduction in emissions per kilogram of coffee beans. Learn more.
- Nescafé aims to reduce its carbon footprint and source half of its coffee from farmers practicing regenerative agriculture.
Dive Insight:
Nescafé’s program encourages farmers to adopt regenerative agriculture practices such as optimizing fertilization, planting cover crops, and land restoration. Find out more.
The program also focuses on improving the livelihoods of farmers and communities by incorporating social initiatives like human rights and child protection.
A recent analysis by the Carbon Disclosure Project warns of a significant reduction in land suitable for coffee cultivation by 2050 due to climate change, emphasizing the importance of regenerative agriculture practices.
Axel Touzet, head of Nestlé’s coffee brands strategic business unit, emphasized the benefits of regenerative agriculture practices and the importance of continuing collaboration with partners, suppliers, and farmers.