Table of Contents
Exciting Product Launches in the Health and Wellness Industry
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Introducing Vital Proteins Collagen & Protein Shake
Vital Proteins, a leading supplement brand, has recently launched its first ready-to-drink protein shake, the Collagen & Protein Shake. This new offering aims to provide consumers with a convenient way to support their wellness routines. With 30 grams of protein and 10 grams of collagen peptides, this light chocolate flavored shake is designed to promote hair, bone, and joint health.
Jill Abbott, VP of Marketing Strategy and Innovation at Vital Proteins, expressed the company’s commitment to delivering high-quality products that are both functional and convenient. The addition of collagen sets this shake apart in a rapidly growing market for high-protein drinks.
Nestlé Health Science, the parent company of Vital Proteins, acknowledged the competitive nature of the market but remains optimistic about the brand’s future. Consumers are increasingly seeking protein-rich options to support their health and wellness goals, making products like the Collagen & Protein Shake highly relevant.
— Sarah Zimmerman
Activia’s Refreshed Look and New Offerings for Gen Z
Activia, known for its digestive health benefits, is undergoing a major brand refresh to appeal to a younger audience, particularly Gen Z. With the launch of Activia Proactive, a yogurt offering with 10 grams of protein and 3 grams of prebiotic fiber, the brand is aligning with current trends in probiotics and gut health.
Danone, the company behind Activia, is also making adjustments to its Low Fat line to reduce sugar content and simplify ingredients. The brand’s revamped packaging reflects a more modern and sleek aesthetic, catering to evolving consumer preferences.
As the demand for convenient sources of nutrition grows, Danone sees a significant opportunity to engage with consumers, especially those relying on products like yogurt for their dietary needs.
— Sarah Zimmerman
Zing Zang’s Innovative Twist: Bloody Mary Ketchup
Zing Zang, a renowned cocktail mix maker, is breaking into the condiment market with America’s first Bloody Mary Ketchup. This unique offering, inspired by the flavors of the classic cocktail, promises a spicy and flavorful experience for consumers.
E.G. Fishburne, VP of Marketing at Zing Zang, shared the story behind the creation of Bloody Mary Ketchup, revealing how a social media joke turned into a viral sensation that led to the development of the product.
Made from premium ingredients like tomatoes, vegetable juices, Worcestershire sauce, and seasonings, this innovative condiment is set to make waves in both retail and hospitality channels.
Just like other playful concepts that turned into reality, such as pickle-flavored cocktails and flavored lip balms, Bloody Mary Ketchup showcases the creativity and adaptability of brands in responding to consumer preferences.
— Christopher Doering