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Introducing some exciting product ideas that have caught our attention. From Super Bowl snacks to Harry Potter-inspired cookies, these new launches are definitely worth checking out.
Pringles Scores Big with Super Bowl Launch
Get ready for the ultimate Super Bowl snacking experience with the latest Pringles flavors from Kellanova. Loaded Potato Skins and 7-Layer Dip options are hitting shelves in late February, followed by a new Pringles x Miller Lite Beer Can Chicken flavor in May. Embracing the popular beer can chicken trend, this new flavor is sure to be a hit.
Molson Coors is no stranger to unique partnerships, with previous launches like Coors Light lollipops and Miller High Life-infused chocolates. Keep an eye out for more Pringles flavors coming this summer, including fan-favorite Dill Pickle and the return of the Hot Ones collaboration.
Don’t miss the star-studded Super Bowl ad featuring Adam Brody, Nick Offerman, James Harden, and Andy Reid.
—Sarah Zimmerman
Ferrero Casts a Spell with Harry Potter-Inspired Keebler Cookies
Step into the magical world of Harry Potter with Ferrero’s latest creation: Harry Potter Butterbeer Fudge Stripes Cookies. Inspired by the beloved book and movie series, these cookies feature a delicious Butterbeer-flavored fudge that captures the essence of the famous wizarding beverage.
Kim Thomas, brand manager for Keebler Fun Stripes, expressed excitement about partnering with such an iconic franchise to bring magic to families through delicious treats. Available nationwide, these cookies are just the beginning of Warner Brothers’ Butterbeer licensing spree, which includes Goldfish Butterbeer Flavored Grahams and more.
Since the late ’90s, Harry Potter has inspired a range of food and beverage tie-ins, each capturing the whimsical essence of Hogwarts. From Bertie Bott’s Every Flavor Beans to Butterbeer-infused snacks, the magic lives on.
—Chris Casey
Hormel Adds Heat to Gatherings
Spice up your gatherings with Hormel Foods’ new Bold and Spicy Tray, featuring pepper jack and mild cheddar cheeses, crackers, jalapeno pepperoni, and spicy salami. Available exclusively at Walmart for now, this tray is set to expand to more retailers nationwide this spring.
Rhonda Ihrke, brand manager at Hormel Foods, highlighted the tray’s alignment with current food trends, including increased snacking, flavor exploration, and convenience. With a growing interest in spicy foods among consumers, the Bold and Spicy Tray offers a flavorful and convenient snacking option.
Leading in the party tray category, Hormel continues to innovate and drive consumer interest with new flavors and packaging options. Stay tuned for more exciting developments from the Gatherings lineup.
—Christopher Doering