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Leftovers is our feature on innovative product ideas making waves across the market. From intriguing concepts to amazing creations, we bring you a curated selection of what’s trending in the industry. Here are some highlights from our inbox:
Introducing Nothing Bundt Pop-Tarts
Nothing Bundt Cakes has teamed up with Pop-Tarts to bring a unique twist to the classic breakfast favorite.
The collaboration introduces a limited-time Frosted Strawberry Pop-Tarts flavor to Nothing Bundt Cakes’ menu. Available at over 600 bakeries nationwide until September 1, this personal-sized cake is topped with signature cream cheese frosting, confetti sprinkles, and a Frosted Strawberry Pop-Tarts Pastry Bite.
Claire Jessen, Vice President of Culinary at Nothing Bundt Cakes, expressed excitement about the partnership, stating, “Our crazy good Frosted Strawberry Pop-Tarts flavor brings back nostalgic memories of enjoying a sweet snack after school, making it a one-of-a-kind treat for our customers.”
Kellanova, the parent company of Pop-Tarts, views this collaboration as an opportunity to engage with a younger demographic and explore new consumption occasions beyond breakfast.
Michelle Barnes, Director of Commercial Strategy at Kellanova Away From Home, believes that this partnership will showcase the versatility of the Pop-Tarts brand and inspire unique menu concepts.
With nearly $900 million in net sales last year, Pop-Tarts continues to innovate with new flavors like Apple Jacks and Pancakes, as well as convenient options like Pop-Tarts Crunchy Poppers.
Diving into Autumn with Hostess
While summer is still in full swing, Hostess is gearing up for the fall season with its limited-edition Autumn and Halloween Snacks lineup.
The new offerings include Hostess FrankenCakes, featuring a soft yellow cake with signature cream filling, green icing, and The Original Squiggle. The company is also bringing back fan favorites like Spooky Twinkies and ScaryCakes.
These Halloween treats will be available in multipacks and family-sized Trick-or-Treat Packs, with themed individual wrapping. Look out for them in stores starting September.
Additionally, Hostess is rolling out autumn-themed treats like Pumpkin Spice Twinkies, Iced Pumpkin Cupcakes, and Maple Glazed Donnettes ahead of Labor Day.
Girl Scout Cookie-Inspired Snack Bars by Think!
Think! is launching Minis Protein Snack Bars inspired by the flavors of Girl Scout Cookies. The bars come in Adventurefuls, Chocolate Peanut Butter, and S’mores flavors, each containing 100 calories and 6 grams of protein.
Partnering with the Girl Scouts organization, Think! aims to evoke nostalgia with its cookie-inspired bars. Wendy Lou, Chief Revenue Officer at Girl Scouts USA, emphasizes the importance of supporting local Girl Scouts through this collaboration.
In addition to the Girl Scout Cookie flavors, Think! offers other Minis varieties like Chocolate Chip, Cupcake Batter, Chunky Chocolate Peanut, and Chocolate Almond Brownie.
Girl Scout Cookie flavors have transcended cookies into various product categories, with brands like Jell-O, B&G Foods, and Stacy’s incorporating them into their offerings.
— Elizabeth Flood
— Chris Casey