New Product Launch:
- Ore-Ida and GoodPop have collaborated to introduce Fudge n’ Vanilla French Fry Pops, a frozen treat that combines the delicious flavors of sweet and salty.
- The limited-edition offering is now available nationwide online, just in time for National Ice Cream Day on Sunday. These treats feature a vanilla oatmilk frozen base encased in a chocolate fudge shell and coated with crispy potato bits. A pack of four pops can be purchased for $9.99.
- This partnership highlights the popular trend of combining sweet and salty flavors, a concept that has been successfully utilized by brands like Reese’s.
Industry Insight:
With temperatures rising across the country, Ore-Ida and GoodPop are aiming to provide a refreshing treat to consumers.
While the new Ore-Ida pops may not significantly impact the brand’s revenue, they do contribute to expanding the brand’s presence in the frozen novelties market and the growing sweet and salty category.
Hershey has reported that the sweet and salty category is valued at $1.7 billion, with a substantial portion coming from private label offerings. The segment has seen a strong 12% compound annual growth rate over the past four years.
Jackie Britva, senior brand manager for Ore-Ida at Kraft Heinz, commented, “We have put a unique spin on the classic fry and milkshake combo, bringing it to home freezers everywhere.”
Ice cream continues to be a popular choice for shelf-stable food and beverages, with companies like Molson Coors and Guinness collaborating on unique ice cream flavors.
Kraft Heinz has also ventured into the ice cream market in the past, partnering with Van Leeuwen to create an ice cream inspired by their iconic Kraft Macaroni and Cheese.