Dive Brief:
- Kraft Heinz announced on Wednesday the appointment of Nicolas Amaya as the new president of its North American business unit, the company’s largest market. Amaya, former president of Kellanova’s North American business, will replace Pedro Navio, who is stepping down after eight years in the role.
- This move comes shortly after Kraft Heinz decided to pause its planned corporate break up, with CEO Steve Cahillane emphasizing that the company’s challenges are solvable.
Dive Insight:
With the aim of steering Kraft Heinz back on track, CEO Steve Cahillane has brought in Nicolas Amaya, a familiar face from his time at Kellanova. Amaya’s experience in leading Kellanova’s North American operations will be crucial in implementing Cahillane’s strategies for growth.
Under Cahillane’s leadership, Kraft Heinz plans to invest $600 million in marketing and product development to regain consumer trust. Amaya’s track record in driving growth and transformation in competitive markets makes him a valuable addition to the team.
Amaya’s appointment signals a new chapter for Kraft Heinz as they strive to overcome recent sales challenges and position themselves for future success.
Despite a recent decline in organic net sales, Kraft Heinz remains optimistic about the company’s potential for growth in the coming year.