Key Points:
- Kraft Heinz has appointed Marlene Creighton as the chief sales officer for U.S. retail, starting in June.
- Creighton joins Kraft Heinz from Hershey, where she was the chief sales officer and has extensive experience at other CPG giants.
- Kraft Heinz is focusing on innovation and aims for $2 billion in additional net sales by 2027.
Insight:
With over 20 years in the CPG industry, Creighton is well-suited for her new role at Kraft Heinz, overseeing U.S. sales and driving growth through brand superiority and innovation.
Described as a transformational leader, Creighton’s experience at Hershey helped increase revenue and improve customer connections, especially important in the current economic climate.
Kraft Heinz has been making changes in its executive team, bringing in talent from other CPG companies like Pepsi and appointing new CEOs for its brands.