Keurig Dr Pepper creates role to run energy drinks as part of exec refresh

Exciting Changes in Keurig Dr Pepper’s Executive Team

• Keurig Dr Pepper recently announced significant changes to its executive leadership team, including the appointment of Justin Whitmore to oversee the company’s energy drinks business, which includes Ghost and a stake in C4 Energy.
• Eric Gorli has been named as the new president of Keurig Dr Pepper’s $9 billion U.S. refreshment beverage operations, encompassing soft drinks, tea, and energy drinks.
• Additionally, Sean Cronican has been appointed as the chief customer officer and Drew Panayiotou as the chief marketing officer, both reporting to CEO Tim Cofer.

Keurig Dr Pepper’s Strategic Expansion

While recognized for its core beverage brands, Keurig Dr Pepper has been actively diversifying its portfolio through strategic partnerships and acquisitions in high-growth segments.

The company’s extensive brand lineup now includes Bai, Core, Snapple, 7Up, Crush, Nantucket Nectars, and Yoo-Hoo, along with investments in Chobani and Athletic Brewing.

Notably, Keurig Dr Pepper’s acquisition of Ghost for over $1 billion underscores its commitment to the energy drink market, positioning the company against major players like Red Bull and Monster.

Driving Growth in the Beverage Industry

With an annual retail sales figure exceeding $1 billion, Keurig Dr Pepper is focused on maximizing the potential of its energy drink segment under Whitmore’s leadership to capitalize on future growth opportunities.

Meanwhile, Gorli’s extensive experience in the beverage industry and deep understanding of consumer preferences will be instrumental in navigating the evolving landscape and driving Keurig Dr Pepper’s strategic direction.

Gorli’s appointment comes as Andrew Archambault transitions to lead Hershey’s U.S. confection business, with Gorli bringing nearly 30 years of industry expertise, including a substantial tenure at Coca-Cola.

CEO Tim Cofer emphasized the company’s commitment to nurturing top talent and adapting its leadership structure to propel Keurig Dr Pepper into its next phase of growth.