Taking Protein Intake to the Next Level
Milk Specialties Global, known as the “brand behind the brands,” is capitalizing on the growing trend of consumers seeking to increase their protein intake and make more mindful dietary choices.
The company specializes in providing protein and nutritional supplements to various food and beverage companies, catering to the evolving preferences of health-conscious consumers.
CEO David Lenzmeier emphasizes the importance of taste in consumer purchasing decisions, noting the constant shifts in food trends and technological advancements that influence product preferences.
One key trend that the company is focusing on is the demand for products high in protein and low in sugar, catering to consumers looking for functional foods that offer multiple health benefits.
Protein bars are a prime example of a product category that aligns with these consumer preferences, with the market projected to reach $7 billion by 2030 according to Market Research Future.
Lenzmeier highlights the shift towards protein fortification in a variety of products beyond traditional sports nutrition, showcasing the versatility of protein as an ingredient in a wide range of food and beverage items.
While consumer eating behaviors may fluctuate, Lenzmeier believes that the focus on high-quality, nutritious ingredients will remain a constant in the food industry.
By following an 80/20 rule of focusing on customer innovation while also pushing the boundaries of what’s possible, Milk Specialties Global aims to stay ahead of the curve in providing innovative solutions to its clients.