Heineken to Cut 6,000 Jobs in Cost-Cutting Move
Heineken plans to reduce its workforce by up to 6,000 roles, representing about 7% of its employees, over the next two years. This decision comes as the company aims to lower costs amidst declining beer sales.
The search for a new CEO to replace Dolf van den Brink, who will remain in an advisory role until June 1, is underway. Heineken recently eliminated 400 corporate jobs as part of a corporate restructuring initiative.
Van den Brink emphasized the need for these cuts to drive growth at the company, which experienced a 1.2% decline in volumes during its 2025 fiscal year. Factors such as decreasing alcohol consumption and increased tariffs have impacted the beer sector in the U.S., prompting companies to consolidate operations and explore other beverage segments like nonalcoholic drinks and energy drinks.
As part of its five-year growth plan, Heineken aims to enhance productivity, invest in global brands, and prioritize innovation. The company’s focus is on accelerating growth through productivity enhancements and operational changes.
Heineken will streamline its supply chain by closing plants and implementing brewery digitization. The company will also exit markets that do not offer sustainable growth opportunities.
About half of the 6,000 job cuts will be transitioned to the Heineken Business Services unit, which supports the company’s operating companies worldwide.
Despite challenges, Heineken remains optimistic about the future of the beer market, especially in emerging markets where its brand continues to perform well. The company is expanding its nonalcoholic offerings, such as the new low-calorie version called Ultimate, to cater to different consumer occasions.
Heineken’s strategy aligns with its focus on leveraging its brand strength in the alcohol industry to promote nonalcoholic options. The company believes that nonalcoholic beers, with their premium pricing and natural positioning, have the potential to tap into new consumer segments.
While Heineken is making significant cuts to drive growth, it is not alone in this endeavor. Other companies like Molson Coors have also announced layoffs and strategic shifts to expand beyond traditional beer offerings.
Heineken’s commitment to innovation and brand power sets it apart in the industry, positioning the company for future success in a changing market landscape.