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Snack Evolution: Looking Towards the Future
Snacking has a rich history that dates back to ancient civilizations. Pretzels and peanuts have been enjoyed for centuries, while popcorn has been a staple snack for thousands of years. However, the art of snacking has evolved into a sophisticated experience in modern times.
Today, snacking is more than just grabbing a quick bite. It has become a moment of joy and indulgence.
At Mars, we embrace this spirit of innovation by constantly experimenting with flavors, textures, and functions. While we still rely on classic ingredients like peanuts (found in SNICKERS® and M&M’S®) and pretzels (as seen in COMBOS®), we are constantly reimagining how these ingredients can be transformed. The history of snacking may be ancient, but the future of snacking is being shaped by us, right now.
Texture Trends in Snacking
Recent studies show that over 70% of consumers are seeking treats with unique textures. Whether it’s a satisfying crisp, a delightful crunch, or an unexpected mouthfeel, texture plays a crucial role in making snacks more enjoyable.
Our latest innovation, SKITTLES® Gummy Crystals, combines a squishy texture with a tangy crunch, offering a truly unique snacking experience. These new candies will be available exclusively on TikTok Shop this November before hitting retail stores next year.
Another exciting addition is the SNICKERS® Xtreme Almond, a sweet-and-salty blend of creamy caramel and crunchy almonds. Early adopters have already become passionate fans of this new product.
For those craving bold flavors, our COMBOS® Honey Sriracha offers a sweet-spicy fusion with hints of garlic and cayenne, catering to the 60% of consumers who are demanding “extreme” flavors.
Cultural Connections Through Snacking
At Mars, we don’t just create snacks; we become a part of significant cultural moments. For example, as the official chocolate sponsor of the NFL, SNICKERS® stands by football fans through every touchdown and fumble.
This year, we introduced SNICKERS® Football shapes and SNICKERS® Ice Cream Minis in six flavors to align with consumer preferences for bite-size indulgences that fit seamlessly into their daily routines.
In response to the growing demand for spicy foods, our Pringles® Buffalo Wild Wings® potato crisps offer a fiery kick inspired by the popular sauce from the restaurant chain. These snacks are not just following trends; they are a result of data-driven insights that ensure we deliver the right products at the right time.
Embracing the Protein Trend
With the protein craze showing no signs of slowing down, three in five consumers are looking to increase their protein intake. Younger shoppers, especially Gen Z and Millennials, are driving this trend, with over one-third reporting an increase in purchasing value-added proteins.
>span>For those seeking a protein-packed snack, we are excited to introduce Cheez-It® Protein, a new offering that combines a sharp cheese flavor, satisfying crunch, and 7 grams of protein per serving. These toasty crackers, made with 100% real cheese, provide a functional bonus for health-conscious consumers.
Looking Ahead to 2027 and Beyond
At Mars, we are constantly innovating to stay ahead of the curve. Our new 44,000-square-foot innovation hub in Chicago is dedicated to chocolate and nut research for brands like M&M’S®, SNICKERS®, and KIND®, allowing us to quickly bring new ideas to market.
We strive to be present in both big and small moments, bringing joy and excitement to each day. From SKITTLES® Gummy Crystals for family game nights to Pringles® Buffalo Wild Wings® for football tailgates, and Cheez-It® Protein for the mid-afternoon snack craving, we are committed to creating memorable snacking experiences.
The best part? This is just the beginning of our snacking journey.