Home Food News Celebrity-studded Caliwater bets cactus is next big wave in hydration

Celebrity-studded Caliwater bets cactus is next big wave in hydration

by amazonskylers

Introducing Caliwater: The New Celebrity-Backed Beverage Taking the Market by Storm

Anaheim, Calif. — Caliwater, founded by actor Oliver Trevna and actress Vanessa Hudgens, is redefining the hydration game with its innovative prickly pear cactus-based drink. Trevna, a former coconut water enthusiast, was inspired to create Caliwater as a healthier alternative to traditional sports drinks and coconut water.

Caliwater boasts a lineup of flavors endorsed by A-list celebrities like musician Demi Lovato and actor Glen Powell. The brand’s unique positioning as a low-calorie, low-sugar, electrolyte-packed beverage has garnered attention not just for its star-studded backing, but for its refreshing taste and health benefits.

With plans for expansion into Canada and a recent addition of musician Benson Boone as an investor, Caliwater is poised for success in the competitive beverage market. The brand’s focus on quality ingredients, health benefits, and versatility as a mixer for cocktails sets it apart from the rest.

As Caliwater continues to grow, it has appointed Blair Owens, a seasoned beverage industry veteran, as its first CEO. Owens’ experience in scaling brands and building high-performing teams will be instrumental in Caliwater’s future growth and success.

For Trevna, the transition from acting to entrepreneurship has been a welcome challenge. He believes in the authenticity and long-term vision of Caliwater, emphasizing that the brand is not just a passing trend, but a sustainable and impactful product in the market.

Whether you’re looking for a healthier hydration option, a refreshing mixer for your favorite drink, or simply a delicious beverage to enjoy, Caliwater is here to quench your thirst and elevate your taste buds.

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