Beverage Packaging Trends in 2025
As beverage packaging manufacturers and their clients navigate through changing consumer preferences, spending power, and policy impacts, it is essential to stay informed about the latest trends in the industry.
Two major players in the market, Crown Holdings and Ardagh Metal Packaging, faced challenges in the Americas but experienced growth in Europe during the third quarter.Factors such as weaker spending among Latino consumers and harsh seasonal weather in Brazil impacted the market in the Americas.
Crown Holdings reported a 5% decrease in Americas Beverage volumes in the latest quarter, attributed to a decline in Brazil and Mexico. However, the company observed stronger shipments in October and has successfully managed increased aluminum costs without affecting margins.
Ardagh Metal Packaging saw a 1% decline in global beverage can shipments in Q3, with growth in Europe but a decline in the Americas. Despite challenges in Brazil, the company remains optimistic about North America shipments and expects volume growth of 3% for the full year.
Looking ahead, both companies are focused on adapting to market demands, with Ardagh planning to retrofit lines for different can sizes in the coming quarters.
Market Trends and Responses
Recent reports suggest that Americans are drinking less alcohol in 2025, prompting beer distributors like Molson Coors to announce corporate restructuring to focus on non-alcoholic beverages and energy drinks.
Companies like Constellation Brands and Heineken have also faced challenges in the recent quarter, with declining sales affecting their beer businesses. However, there is a growing preference for cans in the packaging industry, indicating potential for growth in this segment.
Amidst the evolving landscape, Coca-Cola remains optimistic about the future, citing strategic pack experiments and innovative packaging architecture to address consumer demands. The company’s focus on adapting to changing consumer preferences and expanding product offerings demonstrates resilience in a challenging market.