Dive Brief:
- Actor and producer Ben Stiller has launched a new better-for-you soda called Stiller’s Soda, aiming to provide consumers with a healthier option that still tastes like traditional soda. Stiller’s Soda comes in three flavors – root beer, lemon lime, and shirley temple – with each can containing 30 calories and 7 grams of sugar, along with added vitamins and natural ingredients. The soda is currently available in retailers in New York City and nationwide on Amazon, with plans for expansion to Walmart’s e-commerce platform and a national retail rollout next year.
Dive Insight:
Stiller’s Soda is entering the healthy soda market with a focus on providing a flavorful alternative without prebiotics, catering to soda enthusiasts who want a better-for-you option. Ben Stiller emphasized the brand’s commitment to maintaining the fun and taste of soda while offering a cleaner and lighter experience. The beverage market is competitive, with both major companies like PepsiCo and Coca-Cola and smaller players introducing prebiotic soda options. Stiller’s Soda distinguishes itself by positioning as a classic soda for the modern world, appealing to consumers seeking lower sugar and calorie content. The brand is part of the trend of celebrity-backed beverage companies, joining the likes of Tom Holland’s nonalcoholic beer and Kendall Jenner’s 818 Tequila.
Founded by Ben Stiller and beverage entrepreneur Alex Doman, Stiller’s Soda launched with a marketing campaign featuring Stiller and actor Justin Theroux, who is also an advisor to the company. The campaign pays homage to 1980s ads with a comedic twist, reflecting Stiller and Theroux’s comedic background.