Key Points:
- Barry Callebaut, a major chocolate manufacturer, partners with NotCo’s AI platform to innovate and create the next generation of chocolate.
- This collaboration aims to integrate Barry Callebaut’s ingredients data and NotCo’s technology to speed up the innovation process and tap into health and wellness trends.
- Volatile cocoa prices and changing consumer preferences drive chocolate makers to rely on technology for innovation and to keep up with evolving trends.
- Barry Callebaut faces challenges due to climate change affecting cocoa prices and is investing in chocolate alternatives like cocoa-free chocolate.
- The partnership with NotCo will deliver breakthrough recipes and explore health-forward formulations and functional ingredients to meet customer demands.
Insight:
As chocolate prices continue to rise and climate challenges impact cocoa production, Barry Callebaut seeks to accelerate innovation through technology to meet the changing needs of the industry.
The collaboration with NotCo is part of a larger trend in the industry, with companies like Magnum Ice Cream and Kraft Heinz also utilizing AI platforms to drive innovation and introduce new products.
By leveraging NotCo’s AI platform, Barry Callebaut aims to enhance process efficiency and scale their innovation efforts to stay ahead in the competitive chocolate market.