Dive Brief:
- Anheuser-Busch announced a $300 million investment in boosting manufacturing jobs at its U.S. facilities in 2025 through technology advancements and worker training programs.
- This investment builds on the $2 billion spent over the past five years to enhance its U.S. operations, with the latest $300 million going towards technical training programs.
- The company gained volume share in the beer category in its recent quarter, particularly with brands like Michelob Ultra and Busch Light, as well as RTD canned cocktails.
Dive Insight:
Despite concerns about U.S. beer consumption, Anheuser-Busch is investing heavily in its manufacturing capabilities to drive growth in the future.
CEO Michel Doukeris emphasized the resilience of the beer category, noting the company’s growth in consumers and its commitment to the market.
While facing volume declines in the first quarter of the year, Anheuser-Busch remains optimistic about expanding beer sales, especially among younger demographics.
The company is also seeing growth in nonalcoholic offerings, with a focus on healthier products like zero sugar and nonalcoholic drinks.
Anheuser-Busch is prioritizing U.S. production to minimize exposure to tariffs and highlight its American roots.
In response to market challenges, the company is innovating with products like “U.S. Farmed” labeled bottles and cans.