New Release:
- Albertsons unveiled a new private label line of ready-to-cook marinated meats with adventurous flavors and globally inspired ingredients that only take about 20 minutes to prepare.
- The new brand, Chef’s Counter, will initially be available in the self-service meat department and will later expand to the deli, frozen, and center store sections.
- Catering to budget-conscious shoppers looking to create restaurant-style meals at home, Albertsons aims to attract a wide range of foodies.
Insight:
With the appointment of Susan Morris as CEO, Albertsons is focusing on enhancing its own brands selection to appeal to cost-conscious consumers who prefer to cook at home.
The grocer’s latest house brand, Chef’s Counter, offers unique and trend-forward flavors that aim to provide unforgettable culinary experiences that are hard to replicate.
Priced between $4.99 and $12.69, Chef’s Counter features options like lemon peppercorn chicken, mesquite or garlic herb pork loin chops, and chimichurri beef sirloin steaks.
Albertsons has also introduced shoppable recipes featuring Chef’s Counter products online and collaborated with chef Antonia Lofaso to promote the brand on social media.
In addition to Chef’s Counter, Albertsons recently launched Overjoyed, a collection of snacks, candy, cookies, and dessert supplies, as well as Bee Lightly, a line of wines in eco-friendly flat bottles.
Retailers are increasingly expanding their private label offerings to build customer loyalty and reduce costs, with private label grocery sales reaching a record $271 billion last year.