New FDA Guidelines Make it Easier for Companies to Use Natural Food Colors
- In a recent announcement, the FDA has updated labeling rules for food and beverage companies, allowing them to claim their products are free from artificial colors as long as they do not use petroleum-based dyes. This change aims to accelerate the industry’s shift towards natural dyes.
- Previously, companies could only use the “no artificial colors” label if their products had no colors at all, including natural ones. Now, they have the flexibility to make this claim as long as they avoid petroleum-based dyes.
- The FDA’s decision also includes approving beetroot red as a new natural color source option and expanding the use of spirulina extract as an alternative to synthetic blue dye, providing companies with more options to transition to natural colors.
Implications of the FDA’s Decision
The Trump administration sees the relaxation of labeling rules as a step towards reducing consumer confusion and supporting companies in adopting safer, naturally derived alternatives to synthetic colors. Health and Human Services Secretary Robert F. Kennedy Jr. praised the move as progress towards helping Americans eat real food and promoting health.
However, concerns have been raised about the safety of natural dyes compared to synthetic ones. Natural colors are not as regulated and may contain contaminants or harmful substances. Manufacturers must self-certify the safety of natural colors, which could lead to inconsistencies in the final product.
Despite these concerns, the FDA reminds manufacturers to limit impurities and ensure the safety and purity of color additives. The Trump administration’s focus on voluntary compliance and promoting real food aligns with efforts to improve public health and reduce the impact of processed foods.
While some major companies are willing to comply with the shift towards natural colors, others are cautious due to supply and cost limitations. Consumer expectations for vibrant colors, especially in the candy industry, add further complexity to the transition process.