With the rise in consumer demand for healthier snacking options, Mondelēz International is looking to capitalize on the success of its refrigerated protein bars brand, Perfect Snacks. The brand, which was acquired in 2019, has quickly become a standout in Mondelēz’s portfolio due to its focus on organic, high-protein ingredients.
Perfect Snacks has experienced a 20% increase in sales, reaching $156.4 million in the past year. This growth is not only surpassing the refrigerated snacking category but also outpacing the overall protein bar segment by nearly five times.
CEO of Perfect Snacks, Cara Liebrock, is confident in the brand’s potential to become a $1 billion brand. With a focus on expanding distribution, product offerings, and consumer education, Perfect Snacks is poised for further growth.
Through strategic marketing efforts, including partnerships with celebrities and social media influencers, Perfect Snacks has seen a 40% increase in brand awareness. The company’s commitment to innovation and consumer engagement has resulted in a high rate of repeat customers.
Looking ahead, Perfect Snacks plans to launch new innovations in 2026 to meet consumer demands and expand its presence in the market. By balancing innovation with business growth, the brand aims to solidify its position in the competitive snack bar industry.