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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Icee partners with No Cap for new soda line
Icee and better-for-you brand No Cap have teamed up to create a new line of canned sodas inspired by Icee’s most iconic flavors. These products, set to launch nationwide in January, boast added electrolytes, zero sugar, zero caffeine, and no calories.
The soda will be available in 16-ounce cans and 7.5-ounce minis in variety packs, including core flavors and seasonal collaborations between No Cap and Icee.
In a statement, Elisha Joffee from Design Plus, which represents the Icee brand, highlighted that this collaboration reflects the current trends in beverage innovation. Joffee stated, “ICEE has been part of American pop culture for generations, and NO CAP! is redefining what modern soda can look like. Together, they’re proving that nostalgia and wellness don’t have to be opposites — they can coexist in a way that excites both retailers and consumers.”
No Cap and Icee are targeting a new kind of soda customer who desires flavor and fun without compromise, entering the competitive healthy soda market dominated by prebiotic and probiotic brands.
Sour Punch introduces Pickle Straws
Sour Punch Straws, owned by American Licorice Company, is launching a unique product called Sour Punch Pickle Straws. Initially conceived as an April Fool’s joke, the positive response led the brand to turn it into a reality.
Despite the saturated pickle product market, Sour Punch believes its Pickle Straws will stand out due to its sweet and sour mix that enhances the pickle flavor. The candy will be available on American Licorice’s website in mid-November.
Boston Beer’s Utopias 2025 reaches 30% ABV
Boston Beer, known for pushing boundaries in craft brewing, has released Utopias 2025, a barrel-aged beer with 30% alcohol by volume. Despite being banned in 15 states due to ABV limits, this limited-edition beer represents the company’s commitment to craft without compromise.
Utopias 2025 went through an extensive production process, aging in various barrels to achieve its unique flavor profile. This milestone beer is a testament to Boston Beer’s pursuit of pushing the limits of what beer can be.
The article continues with additional details about Utopias 2025 and its availability in certain states.