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Leftovers is our unique take on a selection of product ideas making waves in the market. Some are fascinating, some are truly innovative, and some are ideas we never saw coming. With the countless pitches we receive, we can’t cover them all, so here are some highlights from our inbox.
Nerds Gummy Clusters Introduces a Juicy Twist
Ferrara’s popular Nerds Gummy Clusters are about to get even juicier.
Nerds Juicy Gummy Clusters mark the first major innovation for this candy since its launch in 2020. These gummy clusters, double the size of the regular ones, feature a juicy center that sets them apart. The product is set to hit shelves at national retailers soon.
Nerds Gummy Clusters became a surprise success after Ferrara acquired the brand in 2018. With sales projected to exceed $900 million this year, the brand’s appeal lies in offering consumers multisensory and textural experiences.
Katie Duffy, Ferrara’s VP of Global Brands, stated that Juicy Gummy Clusters aim to continue the momentum of the Nerds brand and offer consumers a unique eating experience.
Following the launch of Nerds Juicy Gummy Clusters, Ferrara is also introducing two limited-time flavors for the football season – Cherry Lemonade Blitz and the return of Berry Punch Rush, hitting stores in October.
– Sarah Zimmerman
Hershey’s Kit Kat Unveils a Spooky New Shape
Hershey is bringing a new shape to scare consumers this Halloween with vampire-shaped Kit Kat Counts.
This limited-time offering features a single chocolate-covered wafer, double the size of a mini Kit Kat, in the shape of a vampire. The challenge of incorporating a single wafer into the Count shape was met with success, ensuring a unique experience for consumers.
Kit Kat joins Reese’s and Hershey’s as Hershey’s most popular chocolate brands during Halloween. The company’s ability to offer different shapes and flavors adds variety to consumer experiences.
Hershey has a history of introducing unique shapes with its Reese’s brand, from trees and hearts to pumpkins and ghosts, providing consumers with diverse options.
– Christopher Doering
Sierra Nevada Launches ‘Proper Pilsner’ in Smaller Cans
Sierra Nevada Brewing introduces Pils, a European-style pilsner-lager, in 8.4-ounce cans for a unique drinking experience.
This smaller serving size, inspired by European pub culture, helps maintain the beer’s ideal temperature and flavor. Pils offers citrusy, floral flavors with a touch of malt and a 4.7% ABV ratio.
The smaller can size appeals to consumers seeking moderation in alcohol consumption, aligning with a trend of portion control in bars and restaurants to cater to specific dietary needs.
– Laurel Deppen