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Welcome to our roundup of exciting product launches that caught our eye. From unique flavors to innovative collaborations, here are some highlights from the latest offerings in the food and beverage industry.
Pringles x Miller Lite: Grilled Beer Brat and Beer Can Chicken Flavors
Pringles and Miller Lite have joined forces to bring the flavors of a summer cookout to your snack time. The new Pringles x Miller Lite Grilled Beer Brat chips combine black pepper, caramelized onion, and a hint of beer for a savory treat. Additionally, the Pringles x Miller Lite Beer Can Chicken chips offer a taste of roasted chicken, garlic, onion, and Miller Lite beer.
Both flavors will be available nationwide for a limited time starting in May.
“What better way to enjoy summer than with a cold beer and some flavorful chips?” said Ann Legan, VP of marketing at Miller Family of Brands. “These new Pringles flavors are a perfect snack for backyard barbecues.”
As consumer preferences shift towards non-alcoholic options, companies are exploring new ways to capture the essence of popular beverages in their products. Molson Coors, for example, has collaborated with food companies to create unique offerings like Miller High Life chocolates and Blue Moon-infused treats.
—Sarah Zimmerman
Kraft Mac & Cheese: Smoky Barbecue Flavor and Snackable Cups
Kraft Heinz is adding a smoky barbecue twist to its classic Mac & Cheese just in time for summer. The new flavor combines sweet and savory barbecue spices with Kraft’s signature cheesy taste. In addition to the new flavor, Kraft is introducing Jalapeño and Ranch varieties in convenient snackable cups, catering to the snacking trend among Gen Z and other consumers.
The shelf-stable mac & cheese market is a significant industry, with ample room for growth. Consumers enjoy this classic dish an average of 22 times a year, making it a staple in many households.
—Christopher Doering
Skippy Peanut Butter Wafer Bars: New Flavors and Walmart Expansion
Hormel and Signature Wafer & Chocolate Co. are expanding their collaboration to offer new Skippy Peanut Butter Wafer Bar flavors, including Banana and Strawberry Jelly. These wafer bars, topped with dried fruit, join the original Peanut Butter & Chocolate Fudge variety.
The popularity of wafer bars is on the rise, with consumers seeking unique and satisfying snack options. Skippy’s acquisition by Hormel has proven to be a successful move, with the brand experiencing growth in sales.
—Chris Casey