Anheuser-Busch Invests $4.2 Million in Williamsburg Brewery
Anheuser-Busch has announced plans to invest $4.2 million in upgrades to its brewery in Williamsburg, Virginia. The goal is to strengthen its U.S. manufacturing footprint, with new equipment aimed at boosting efficiency in producing popular drinks like Bud Light, Michelob Ultra, and Natural Light.
This investment is part of Anheuser-Busch’s broader strategy, following over $2 billion in investments across its supply chain of 100 plants over the past five years. The company emphasizes that 99% of the beer it sells in the U.S. is made domestically, positioning it well in the face of potential tariffs on imported brews.
CEO Michael Doukeris has highlighted the importance of “mega brands” like Michelob Ultra and Busch Light in driving sales growth amid a challenging market for beer. Recent investments in breweries in Los Angeles and Houston demonstrate the company’s commitment to expanding capacity and modernizing operations.
Since facing a sales slump in 2023 due to a Bud Light boycott, Anheuser-Busch has focused on stabilizing operations and regaining market share. Collaborations with established players like Pabst Blue Ribbon have also helped the company diversify its product offerings and reach a broader audience.