Post Holdings Acquires Potato Products of Idaho

Dive Brief:

  • Post Holdings has announced the acquisition of Potato Products of Idaho, a leading manufacturer and packager of refrigerated and frozen potato products. The financial details of the deal have not been disclosed.

  • The acquisition, set to be finalized in the first quarter of 2025, includes a state-of-the-art manufacturing facility located in Rigby, Idaho.

  • This strategic move will complement Post’s existing presence in the potato market. The company, based in St. Louis, already owns Michael Foods, a renowned manufacturer of egg products and refrigerated potatoes, along with popular brands like Bob Evans sides and Simply Potatoes.

Dive Insight:

Post Holdings, originally focused on cereal products, has significantly expanded its portfolio through over 20 acquisitions since 2012. These acquisitions have diversified its offerings to include items such as peanut butter, mashed potatoes, liquid eggs, and even pet food. The acquisition of Potato Products of Idaho aligns with Post’s strategy of acquiring businesses that complement its existing operations.

The Idaho Potato Commission, a key promoter of the state’s signature crop, highlighted on its website that Potato Products of Idaho specializes in refrigerated and frozen mashed, baked, and roasted potatoes for both foodservice and retail markets. This aligns well with Post’s current market presence. Unfortunately, a spokesperson for Potato Products of Idaho was unavailable for comment at this time.

With this acquisition, Post Holdings aims to increase its production capacity and expand its reach in the potato product market. The integration of Potato Products of Idaho is expected to bring about cost synergies and operational efficiencies, further strengthening Post’s position in the industry.