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The Weekly Sip: V8 Energy and Dirty Water Innovate in the Beverage Sector
The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product lines to big investments and controversial topics, this column aims to quench the thirst for developments in the category.
V8 Energy Introduces Winter Flavors
V8 Energy is gearing up for the winter season with the launch of two new flavors: Spiced Apple Cider and Winter Berry. These new additions, infused with natural energy from tea, offer a refreshing boost during the colder months. With each 8-ounce can containing a serving of veggies and fruit, 80 milligrams of caffeine, 50 calories, and 12 grams of carbs, V8 Energy continues to provide consumers with a delicious and energizing beverage option.
Since its debut in 2011, V8 Energy has experienced steady growth in retail sales, with a more than 5% increase in the past year. The brand’s foray into seasonal offerings has been well-received, with previous limited-time flavors like Summertime Watermelon and Summertime Strawberry garnering positive feedback.
Looking ahead, V8 Energy plans to expand its limited-time offerings, with an emphasis on trending flavors and added functional benefits. The brand aims to release at least two new seasonal flavors annually, staying attuned to evolving consumer preferences.
Dirty Water: The Dive Bar Hard Seltzer
New York City startup Dirty Water is disrupting the hard seltzer market with its unique malt-based beverage. Positioned as the “dive bar hard seltzer,” Dirty Water offers a refreshing alternative to traditional hard seltzers, with a light and crisp taste featuring notes of pear and citrus.
Founder and CEO Dominic Minogue saw an opportunity to create a hard seltzer that mimicked the experience of enjoying a beer at a dive bar. By expanding its reach to 45 states and partnering with local bars in NYC, Dirty Water is carving out a niche for itself in the competitive beverage landscape.
As the company focuses on building a loyal following through strategic partnerships and targeted marketing efforts, Dirty Water is poised to become a standout player in the hard seltzer category.
Best Day Brewing’s Nonalcoholic Beer Success
Best Day Brewing, a rising star in the nonalcoholic beer space, recently announced a significant milestone of receiving $22.5 million in total investment funds. With a range of brews including West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, Best Day Brewing has quickly gained traction since its launch in 2022.
CEO and founder Tate Huffard envisions a future where consumers have more choices when it comes to alcohol-free beverages. With the nonalcoholic beer category projected to reach $40 billion by 2033, Best Day Brewing is at the forefront of reshaping the drinking landscape.
As more brands enter the nonalcoholic beer market, including high-profile launches like Bero by actor Tom Holland, the demand for quality, flavorful nonalcoholic options continues to grow.