Exciting News:
- Jones Soda introduces Pop Jones, a new all-natural prebiotic drink, to the functional beverage market. Available in five delicious flavors – Cucumber Watermelon, Pineapple Ginger, Orange & Cream, Strawberry Passionfruit, and Mixed Berry & Kiwi – each 12-ounce can contains just 30 calories and is shelf-stable.
- Pop Jones is made with real fruit juice, pure cane sugar, and natural stevia leaf extract, offering only half the added sugar of some functional brands and one-twentieth of a standard soda. It also provides a good amount of fiber and immune support.
- With the increasing demand for healthier alternatives and functional ingredients in beverages, the market for functional beverages is expected to grow to $62 billion by 2027 from $50 billion in 2022.
Insightful Analysis:
Recognizing the success of better-for-you soft drinks like Poppi and Olipop, Jones Soda joins the trend by introducing Pop Jones to cater to consumers seeking a healthier soda option. Other beverage companies, such as Health-Ade and Suja Life, are also launching their own functional drinks to meet this growing demand.
David Knight, CEO of Jones Soda, expressed optimism about Pop Jones becoming a significant player in the modern soda category due to its innovative flavors and consumer preference for cleaner ingredients and lower sugar content. However, competition in the market may pose challenges for Jones in gaining substantial market share.
Despite its late entry into the functional beverage space, Jones has been proactive in expanding its product offerings to align with consumer preferences. In addition to Pop Jones, the company has introduced beverages with added caffeine, a hard craft soda, and a zero sugar cola, as well as ventured into the cannabis segment with its Mary Jones brand in select markets.