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Discover the latest product trends making waves in the market. From intriguing ideas to amazing innovations, here are some highlights from our inbox that caught our attention.
Bisquick Brings Fair Fun Home with Funnel Cake Mix
Bisquick, known for its baking mixes, is teaming up with Grammy-award-winning artist Kid Cudi to launch a limited-edition funnel cake mix inspired by fair season. The product comes in a collectible box featuring Kid Cudi and his dog Nino at the fair, along with exclusive merchandise like T-shirts and aprons designed by the artist himself.
“Summer isn’t complete without a funnel cake experience,” said Jenny Jonker, brand experience manager at General Mills. The limited-edition mix is available for purchase on Kid Cudi’s website while supplies last.
The partnership with Kid Cudi aims to bring the nostalgic flavors of funnel cake to fans of the rapper, tapping into the trend of recreating favorite experiences at home.
Welch’s Introduces Zero-Sugar Juice Line
Welch’s, a household name in fruit juices, is launching its largest-ever marketing campaign for a zero-sugar juice line in September. The “You Gotta Sip It, To Get It” campaign targets health-conscious consumers with two refrigerated flavors and three shelf-stable options.
The beverage industry has seen a rise in better-for-you options, with Welch’s aiming to provide a flavorful zero-sugar alternative for consumers mindful of their sugar intake.
Thomas’ Embraces Fall with Pumpkin Spice
Thomas’ English Muffins is ushering in the fall season with the return of its popular pumpkin spice offerings. The Pumpkin Spice English Muffins and Bagels, made with real pumpkin puree and no high fructose corn syrup, are a fan favorite that consumers eagerly anticipate each year.
As the Pumpkin Spice craze takes over shelves, Thomas’ is excited to bring back its seasonal products to satisfy customers’ autumn cravings.