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Key Trends in the Food Industry
The food ingredients industry is facing challenges due to rising food prices and increased demand for better-for-you products. Cargill, a leading consumer goods company, recently released its TrendTracker report, highlighting key findings in the industry.
“Healthy for Me and Mindful Eating”
Consumers are increasingly moving towards a healthier lifestyle while still seeking fulfillment. The concept of “mindful eating” has gained popularity, with consumers opting for products labeled as “natural,” “clean-label,” and “whole.”
Consumers want transparency in food labels, driving companies to rethink their packaging and marketing strategies to meet these demands.
According to Cargill’s TrendTracker, 62% of consumers read food labels, emphasizing the importance of clear ingredient information.
Consumers are avoiding ingredients like sugars, sodium, and saturated fats, highlighting a shift towards ingredient-focused consumption.
Interest in food and beverage for medicinal benefits is growing, reflecting consumers’ desire for both health and convenience.
“Conscious Consumption”
Consumers are looking for value, health, and trust in their food choices. Transparency and trust play a significant role in consumer decisions, with 46% believing healthy food should benefit both them and the environment.
Consumers are becoming more environmentally conscious, aligning their purchasing decisions with their values.
“Experience It”
Despite the focus on better-for-you products, consumers still prioritize taste and indulgence. The sensory experience remains essential in food choices, balancing health with satisfaction.
Taste is a crucial factor in consumer decisions, especially as the restaurant industry faces challenges from the pandemic and changing consumer preferences.
“Simplify My Life”
Consumers are embracing convenience in their food choices, with a growing interest in online grocery shopping and quick meal preparation. Technology, social media, and innovative dining options are shaping consumer behaviors and preferences.
Overall, the food industry is evolving to meet consumer demands for health, convenience, and experience, reflecting a shift towards mindful and conscious consumption.