Vital Farms has appointed Joe Holland as its first-ever chief supply chain officer, effective September 1, as announced in a press release dated August 20. Holland will oversee the diversified supply chain team at Vital Farms, including the Egg Central Station facility in Springfield, Missouri, and the upcoming facility in Seymour, Indiana. Additionally, he will manage the dairy operations for the company’s butter business.
In his new role, Holland will take over responsibilities previously held by former Chief Operating Officer Jason Dale, who will transition to an advisory role until the end of 2024. Prior to joining Vital Farms, Holland served as the EVP of operations and supply chain at Curaleaf Holdings, a leading provider of consumer cannabis products. With over 25 years of experience in operations and supply chain management, Holland has held key roles at companies such as Dean Foods, Cadbury Schweppes, and Ventura Foods.
Russell Diez-Canseco, CEO and President of Vital Farms, expressed confidence in Holland’s ability to drive innovation and strengthen the company’s supply chain. Diez-Canseco stated, “Joe’s dedication to service, quality, and cost principles will enhance our ability to deliver sustainable solutions and maintain our leadership in ethical food production. I look forward to seeing Joe build upon the exceptional work of our supply chain team as we work towards our goal of achieving $1 billion in net revenue by 2027.”