According to the National Restaurant Association (NRA), foodservice operations are expected to generate $1.5 trillion in sales in 2025. This record-breaking sales forecast is based on the NRA’s State of the Restaurant Industry report, which analyzes restaurant operator and consumer survey data to identify upcoming trends in the industry.
Michelle Korsmo, president and CEO of the NRA, stated, “The fundamentals of the restaurant industry are strong, and operators are optimistic about the year ahead. Industry sales are projected to grow by over 4% this year, with employment reaching nearly 16 million jobs. This growth will come from operators finding the right balance of value and experience for consumers and implementing innovative efficiency in their operations.”
The report found that over 80% of operators believe their sales will either remain the same or increase in 2025, despite anticipating increased competitive pressures. Consumer demand for in-person dining and food delivery is driving this optimism in sales growth.
In addition to sales growth, the industry is expected to create 200,000 new jobs in 2025, with investments in technological advancements being a key focus for operators. Over 60% of respondents plan to invest in front-of-house equipment or technology, while 57% plan to invest in back-of-house technologies.
Consumers’ definition of value is also evolving in 2025, expanding beyond price to include factors such as experience, hospitality, and affordability. Loyalty programs will play a crucial role in delivering affordability and value to consumers.
Despite the positive outlook, operators anticipate challenges such as increased input costs and employment issues in the upcoming year. Navigating changes to dayparts and disruptions caused by snacking will also be important considerations for restaurant operators.
Overall, the restaurant industry is poised for growth in 2025, with a focus on meeting consumer demand, implementing technological innovations, and adapting to changing trends in the market.