Exciting News: Tom Brady and Gopuff Launch Organic Vegan Snack Brand “Goat Gummies”
- Football legend Tom Brady has teamed up with Gopuff to introduce a new organic, vegan gummy snack called Goat Gummies. These gummies are free from artificial sweeteners, dyes, and flavors, and are made with real fruit. They are now available on Gopuff’s e-commerce platform in three delicious flavors: Sweet Rush, Sour Burst, and Tropic Fusion.
- This collaboration comes after Gopuff announced a multi-year partnership with Tom Brady last June, focusing on product development and content creation. Brady, known for his strict diet that emphasizes plant-based and organic foods, is also an investor in Gopuff.
Insight into Tom Brady’s Healthy Lifestyle
Tom Brady is notorious for his strict diet that prioritizes plant-based and organic options while avoiding sugar, except from fruits. His latest venture into the food industry with Goat Gummies aligns closely with his health-conscious regimen, offering a healthier snack alternative without the usual high sugar content and artificial colors.
Brady’s previous involvement in food branding includes partnering with Purple Carrot in 2017 to create TB12 Performance Meals, named after his own diet plan. These meals are gluten-free, high in protein, low in refined sugar, and exclude ingredients like dairy and processed meats.
Gopuff found Brady’s expertise in food and commitment to healthier products appealing, making the collaboration on Goat Gummies a valuable asset in attracting health-conscious consumers looking for better snacking options.
“Having Tom’s insight in health and wellness throughout the GOAT Gummies development process has been invaluable,” said Yakir Gola, Gopuff’s co-CEO and co-founder.
Brady and Gopuff worked together on Goat Gummies’ flavors, textures, and ingredients. Each pack is priced at $4.99 and can be delivered to customers’ doors in just 15 minutes.
Goat Gummies enter the thriving gummy market, which was valued at $3.1 billion in 2023 and is projected to grow at a compound annual growth rate of 11.6% through 2030, according to Grand View Research.