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Welcome to the Weekly Sip, where we bring you the latest news from the ever-evolving world of beverages. From innovative product launches to major investments and trending topics, we’re here to keep you informed on all things drink-related.
Sanpellegrino Introduces Juice-Infused Seltzer with a Twist of Salt
The iconic Italian sparkling water brand, Sanpellegrino, has unveiled its latest creation – Sanpellegrino Ciao. This new line of sparkling water drinks features real fruit juice and a hint of salt for a unique flavor experience.
Available in four delicious flavors – Peach, Blood Orange, Lime, and Cherry – each can of Ciao contains 10 calories or less and no added sugar, making it a refreshing and guilt-free choice.
“CIAO! captures the essence of Italy – celebrating its craftsmanship, passion, and culture,” said Sara Mayer, Senior Marketing Manager at Sanpellegrino. “We hope CIAO! brings a touch of joy, a burst of zest, and a whole lot of flavor to your daily routine.”
Joining Sanpellegrino’s existing lineup of products, including their classic sparkling water and flavored Italian Sparkling Drinks, Ciao is now available in select stores and will be launching nationwide in April.
With the seltzer market facing challenges, brands like Sanpellegrino are innovating to stay relevant. This week, Spindrift introduced a new line of sodas made with 20% real fruit juice, adding to the variety in the category.
Founders Brewing Co. Dives into the RTD Cocktail Scene
Known for their craft beer offerings, Founders Brewing Co. is now venturing into the ready-to-drink cocktail market with Devil Spiked. This new line of canned cocktails boasts a high alcohol content of 10% ABV.
Featuring four enticing flavors – Hard Ginger Beer with Lime, Hard Lemonade, Fruit Punch, and Blood Orange Soda – Devil Spiked aims to appeal to consumers looking for a bold and flavorful beverage experience.
As beer consumption declines, especially among Gen Z consumers, Founders is tapping into the growing popularity of canned cocktails. The move comes after the success of their nonalcoholic hop water, Hoppy Mood, catering to the changing preferences of consumers.
According to Sandy Anaokar, Chief Marketing Officer at Founders, Devil Spiked takes traditional drink flavors and elevates them to a whole new level, promising a powerful and unforgettable taste experience.
1906 Unveils Off Duty – A THC-Infused Drink Enhancer
In anticipation of spring, cannabis brand 1906 has introduced Off Duty, a hemp-derived THC-infused beverage additive. This portable and fast-acting product contains 5mg of THC and 5mg of CBD per packet, offering a controlled and enjoyable experience.
“As drinking habits evolve, 1906 is redefining how people unwind and connect,” said Peter Barsoom, CEO and Co-Founder of 1906. “Off Duty provides a balanced and fast-acting experience that pairs perfectly with any beverage.”
Available for purchase nationwide, Off Duty taps into the growing trend of cannabis-infused beverages, which are projected to reach $3.9 billion by 2030. Despite regulatory challenges, brands like 1906 are finding creative ways to bring THC-infused products to consumers.
The cannabis drinks market continues to expand, offering consumers new and exciting ways to enjoy their favorite beverages with a twist of cannabis.