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Welcome to our weekly beverage column, The Sip, where we bring you the latest news and trends in the ever-evolving world of drinks. From new product launches to industry shake-ups, we’ve got you covered with all the refreshing updates.
BodyArmor Keeps It Cool
Coca-Cola introduces BodyArmor Chill, a new addition to the sports drink market that promises a “refreshing, cooling sensation” in every bottle.
BodyArmor Chill is packed with electrolytes, vitamins B & C, antioxidants, and coconut water. Available for a limited time in Frozen Cherry, Frozen Orange, and Frozen Berry flavors, these drinks come in 28-ounce bottles.
Coca-Cola has been exploring the concept of “cooling sensation” beverages, with previous offerings like Sprite Chill. The soda giant’s acquisition of BodyArmor for $5.6 billion solidified its position in the sports drink category, challenging established brands like Gatorade and Powerade.
As consumer preferences shift towards healthier beverage options, sports drinks like BodyArmor are experiencing a surge in popularity. With a revamped brand identity targeting younger consumers, BodyArmor continues to emphasize its hydration benefits.
SunSip’s Grape Innovation
Health-Ade’s SunSip, known for its prebiotic soda range, introduces a new grape flavor just in time for summer. Available at Target and online, this grape variant joins the lineup of Orange Creamsicle and Mango Lemonade.
With 5 grams of cane sugar, prebiotics, and essential vitamins, SunSip’s grape soda taps into the growing demand for functional beverages. The prebiotic soda market is on the rise, with brands like Poppi and Olipop gaining traction among health-conscious consumers.
As the market for prebiotic and probiotic sodas continues to expand, SunSip’s grape flavor aims to capture a share of the projected $766 million industry by 2030.
Sovány Beverage Makes a Splash
Sovány Beverage, a women-owned sparkling water brand, is making waves with its expansion into 1,000 retail locations, with plans to reach 5,000 by the end of 2025. Available in Green Apple, Tangerine, and Raspberry flavors, Sovány’s organic fruit juice-infused sparkling water offers a sugar-free refreshment option.
Founder and CEO Marcella Fodor expresses excitement over Sovány’s nationwide accessibility, as the brand aims to cater to consumers seeking real fruit juice-infused beverages. Sovány joins the likes of Spindrift in offering a healthier alternative to traditional sodas, tapping into the growing demand for better-for-you drinks.
With seltzer sales plateauing in the overall sparkling water category, Sovány’s expansion comes at a crucial time as consumers seek out healthier beverage options.