Home Food News The Campbell’s Company drafts Coca-Cola vet to lead digital transformation

The Campbell’s Company drafts Coca-Cola vet to lead digital transformation

by amazonskylers

Key Points:

  • Aaron Gwinner has been appointed as SVP, chief digital and technology officer at Campbell’s Company.
  • Gwinner brings extensive experience from Reynolds American and The Coca-Cola Company to his new role.
  • Gwinner will report to Dan Poland, Campbell’s EVP and Chief Enterprise Transformation Officer.
  • The appointment comes as Campbell’s continues its digital transformation journey.

Insight:

Campbell’s has been focused on digital transformation for years, completing a major ERP modernization in 2020.

The company recently rebranded to The Campbell’s Company and continues to expand its brand portfolio through acquisitions.

New CEO Mick Beekhuizen is leading the company through a period of growth and innovation.

Campbell’s net sales have seen a 9% year-over-year increase, reflecting the success of its transformation efforts.

The food and beverage industry as a whole is prioritizing digital innovation and modernization.

Campbell’s, Kraft Heinz, General Mills, McCormick, and other companies are leveraging AI and digital tools to drive growth and enhance consumer experiences.

Gwinner’s appointment signals Campbell’s commitment to furthering its digital transformation strategy and accelerating its growth.

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