The following is a guest post from John Broderick, VP of strategy and insights at packaging consultancy WovenWorks, formerly known as PV&COHO. Opinions are the author\’s own. 2025 has been a turbulent year, with fluctuating prices, tariffs, and consumer sentiment.…
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weather
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Key Highlights: Starry, a lemon-lime soda brand owned by PepsiCo, is offering its product for free when temperatures reach 100 degrees this summer to position itself as a refreshing choice for consumers. The campaign, known as “100 Degrees, 100% Off,”…