Introducing Caliwater: The New Celebrity-Backed Beverage Taking the Market by Storm Anaheim, Calif. — Caliwater, founded by actor Oliver Trevna and actress Vanessa Hudgens, is redefining the hydration game with its innovative prickly pear cactus-based drink. Trevna, a former coconut…
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Energy drinks are projected to have another successful year in c-stores, following strong sales last year. Changes in caffeine levels and the introduction of alternative beverages within the channel are expected to impact the market. C-store energy drink dollar sales…
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Sean McBride, the founder of DSM Strategic Communications and former executive vice president of the Grocery Manufacturers Association (now the Consumer Brands Association), shares his insights on the recent lawsuit filed by the City of San Francisco against packaged food…
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Life Cereal Revives Iconic Mikey Character in New Campaign Life cereal is bringing back the beloved Mikey character from the 70s in a new marketing campaign that aims to capture the nostalgia of past commercials while introducing a fresh twist.…
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Exploring the Trendy World of Indian Cuisine with Tasty Bite Tasty Bite is making waves in the fast-growing Indian cuisine market by serving as a “springboard” for a new wave of consumers eager to try this trendy food for the…