Ultra

Dive Brief: The FDA is collaborating to establish a consistent definition of ultra-processed foods, a significant focus of Health and Human Services Secretary Robert F. Kennedy Jr.’s initiative to “Make America Healthy Again.” In partnership with HHS and the USDA,…

Summary: AB InBev’s CEO, Michel Doukeris, credited the success of “mega brands” Michelob Ultra and Busch Light for driving sales growth in the U.S. amidst a decline in the overall beer category. Despite the positive performance of these brands in…

The Sip of the Week is our column dedicated to the latest news in the ever-evolving beverage industry. From new product launches to major investments and trending topics, this column aims to keep you updated on all the happenings in…