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The Kraft Heinz Company has teamed up with the NFL in a groundbreaking five-year partnership, marking the CPG marketer as the league’s first global condiment partner. This collaboration includes iconic brands such as Heinz, Kraft, Velveeta, and Philadelphia, all of…

Sean McBride is the founder of DSM Strategic Communications and the former executive vice president of communications for the Grocery Manufacturers Association (now the Consumer Brands Association). Opinions are the author’s own. Robert F. Kennedy Jr., the U.S. Secretary of…