Key Takeaways: Tito’s Handmade Vodka has acquired a majority stake in Lalo Tequila, marking the first acquisition in the company’s history. The financial details of the deal were not disclosed. Both Texas-based brands view this partnership as a unique opportunity…
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tequila
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Kendall Jenner’s 818 Tequila recently unveiled a new social media campaign and product launch aimed at capturing Gen Z’s love for “little treat culture” and merging fashion with functionality. This initiative coincides with the brand’s celebration of 818 Day on…
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Exciting News: Diageo has made a strategic move by exchanging its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a brand endorsed by NBA superstar LeBron James. This transaction marks the first…