Last year, Kellanova faced challenges with Special K in the U.K. as the cereal’s volumes declined and market penetration stagnated. Despite high awareness for the 70-year-old brand, consideration rates began to resemble those of private label brands as the premium…
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targeting
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New Update: ADM, a major player in commodities, has announced a partnership with Japanese company Asahi Group to market and distribute a postbiotic ingredient focusing on sleep, stress, and mood. The product, Lactobacillus gasseri, backed by eight clinical trials, will…