Welch’s Appoints Andrew Hartshorn as Chief Brand and Innovation Officer Welch’s has announced the appointment of Andrew Hartshorn to the newly established role of chief brand and innovation officer, effective as of October 15. This decision comes following the departure…
Tag:
strategy
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Effective packaging plays a pivotal role in determining the success of a food or beverage product in today’s competitive market. It goes beyond just being a container; packaging serves to safeguard product quality, extend shelf life, ensure food safety, and…
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Despite the decline in popularity of direct-to-consumer (DTC) marketing, especially during the peak of the pandemic, it still holds value for CPG marketers when incorporated into an omnichannel strategy. Mondelēz, known for its flagship cookie Oreo, recognizes the importance of…